|| ನೀ ಮಾಯೆಯೊಳಗೊ ನಿನ್ನೊಳು ಮಾಯೆಯೊ || Nee Mayayolago ||

Are you a creature of illusion? or illusion your creation?

Are you a part of the body? Or is the body a part of you?

Is space within the house? Or the house within space?

Or are both space and the house within the seeing eye?

Is the eye within the mind? Or the mind within the eye?

Or are both the eye and the mind within you?

Does sweetness lie in sugar, or sugar in sweetness?

Or do both sweetness and sugar lie in the tongue?

Is the tongue within the mind? Or the mind within the tongue?

Or are both the tongue and the mind within you?

Does fragrance lie in the flower? Or the flower in fragrance?

Or do both the flower and fragrance lie in the nostrils?

I cannot say, O Lord Adikeshava of Kaginele,

O! peerless one, are all things within you alone?

Saint-Poet Kanakadasa (c 1509-1609 A.D.)

 

Original

ನೀ ಮಾಯೆಯೊಳಗೊ ನಿನ್ನೊಳು ಮಾಯೆಯೊ

ನೀ ದೇಹದೊಳಗೊ ನಿನ್ನೊಳು ದೇಹವೊ||

ಬಯಲು ಆಲಯದೊಳಗೊ ಆಲಯವು ಬಯಲೊಳಗೊ

ಬಯಲು ಆಲಯವೆರಡು ನಯನದೊಳಗೊ

ನಯನ ಬುದ್ಧಿಯೊಳಗೊ ಬುದ್ಧಿ ನಯನದೊಳಗೊ

ನಯನ ಬುದ್ಧಿಗಳೆರಡು ನಿನ್ನೊಳಗೊ ಹರಿಯೆ || 1 ||

ಸವಿಯು ಸಕ್ಕರೆಯೊಳಗೊ ಸಕ್ಕರೆಯು ಸವಿಯೊಳಗೊ

ಸವಿಯು ಸಕ್ಕರೆಗಳೆರಡು ಜಿಹ್ವೆಯೊಳಗೊ

ಜಿಹ್ವೆ ಮನಸಿನೊಳಗೊ ಮನಸು ಜಿಹ್ವೆಯೊಳಗೊ

ಜಿಹ್ವೆ ಮನಸುಗಳೆರಡು ನಿನ್ನೊಳಗೊ ಹರಿಯೆ || 2 ||

ಕುಸುಮದೊಳು ಗಂಧವೊ ಗಂಧದೊಳು ಕುಸುಮವೊ

ಕುಸುಮ ಗಂಧಗಳೆರಡು ಆಘ್ರಾಣದೊಳಗೊ

ಅಸಮಭವ ಕಾಗಿನೆಲೆಯಾದಿಕೇಶವರಾಯ

ಉಸುರಲೆನ್ನಳವಲ್ಲ ಎಲ್ಲ ನಿನ್ನೊಳಗೊ ಹರಿಯೆ || 3 ||

Political Awareness and Media Consumption Patterns Among Students Of Gulbarga University: A Study

Author: Mr.Vijaykumar Meti

Abstract

The need of youth in politics means involving today’s youth generation in tomorrow’s democracy. Political participation by citizens is considered as a pre-requisite for successful democratic society. So youngsters need to assume their responsibility as participating citizen. The study is an effort to estimate the students of Gulbarga University consumption patterns of electronic and print media for political issues. Political issues and usage of different media, is the debatable issue now-a-days.

The research papers made an attempt to study and examine the role of different media outlets in creating political awareness among students. This study shows that how the post graduate students of Gulbarga University consume mass media for both entertainment and political information.

However, Television considered the best source of political information. Through this study agenda and framing theory used which revealed that media has an effect on its target audience. The survey method has been used to gauge the media consumption among university students. Mass media is considered a source of information that has the power to change choice of people. Media present issues to its audience with an effect that public forms opinion according to media’s emphasis on issue.

Keywords: Mass Media, Consumption Pattern, Political Awareness, Media Agenda, Media Framing,

“Paper Presented at national seminar on “Media & Contemporary Society” organized on March 28 & 29, 2014 by Department of Journalism, Sahyadri Arts College, Shimoga, Karnataka, India.”

Impact Of Television On Hakki-Pikki Tribe On Their Changing Lifestyle

Author: Mr.Vijaykumar Meti

Abstract

Television viewing has a great impact on various aspects of life. Television is becoming more and more common and is found in more households than ever before. In rural India, increase in the growth of television viewing gave rise in the tremendous changing habits in the lifestyle of the people. Television is playing a major role in bringing changes in the lifestyles of the people in any society.

Television reaches out to remote corners of the country and today it has impacted the lives of its masses living in the fringes of society and civilization including remote villages and deep forests where the tribal live. A considerable portion of India lives in its tribes. These tribes are the living example of how life was in the earlier days.

The study focuses only the geographical area of Hakki-Pikki tribe, which is located in the outskirts of Gauribidanur town, Chikballapur district in the state of Karnataka, India. The study finds how people are evolving and changes in their lifestyle through their television viewing habits. The research aims to find out the impact of television on this tribal community – Hakki-Pikki and how the people of the tribe are being influenced by television.

The study focuses on how television, has helped in increasing general awareness among the tribes. The study also focuses to find the literacy levels amongst the tribe members and if through the audio visual media of television influence their education and learning.

Keywords: Social Impact, Television and Society, Tribal Lifestyle, Television Viewing Habits, Tribal Community.

“Paper Presented at national seminar on “Media & Contemporary Society” organized on March 28 & 29, 2014 by Department of Journalism, Sahyadri Arts College, Shimoga, Karnataka, India.”

Impact of Health Programmes on Women: A Study on Gulbarga Television Viewers

Author: Mr. Vijaykumar Meti

Abstract

An attempt has been made to explore and study the consumption pattern in regards to the health programmes on television for women ages above 20. The study also include women’s rationale for watching health-related shows, their perception of the situations portrayed on these shows and also the impact on them based on the sample of 120 respondents in selected areas of Gulbarga city of Karnataka state. The results are discussed and have been observed the types of television programmes are viewed, popularity of different channels and their contents among women and the opinion of health programmes among viewers.

The objective of research was to understand the relationship between viewer motives for watching television and interpersonal relationship perceptions. The interpersonal relationship perceptions that were examined included: attachment styles, love styles, and Machiavellianism. This research used both quantitative surveys and focus group interviews as data.

The quantitative data analysis produced support of genre specific media effects. First, motives were examined in relation to the television. Watching for positive outcomes was positively related to television viewing and watching for interpersonal outcomes was negatively related. Second, the relationship between television exposure and relationship perceptions was examined.

Respondents discussed how Health Programmes on television made them to be aware of their health condition and also how to remedy for common disease including personal health care. Finally, respondents agreed that health programmes are very helpful for providing information and remedies about certain common disease.

Keywords: Health Programmes, Women Health, Social Impact, Women Development & Empowerment, Television, TV Shows.

“Paper Presented at national seminar on “Media & Contemporary Society” organized on March 28 & 29, 2014 by Department of Journalism, Sahyadri Arts College, Shimoga, Karnataka, India.”

 

Role of Media and Technology in Education

Author: Mr. Vijaykumar Meti

Abstract

Media and technology in education has many approaches, but there are two major approaches for using media and technology in education. First students learn ‘from’ media and technology, and second, they can learn ‘with’ media and technology. Learning from media and technology is often referred as integrated learning system. Learning with technology is referred as constructivist learning environments.

Regardless of the approach, media and technology have been introduced into schools because it is believed to have positive effects on teaching and learning. The purpose of this summarizes the evidence for the effectiveness and impact of media and technology in education globally.

The principle of the paper is to define, media as ‘all means of communication in whatever its format.’ In this sense, media include diverse system such as print, graphics, animation, audio and motion pictures. Meanwhile, technology is defined as ‘process of human origin that used to convey media.’ In this sense, technology includes books, films television and Internet. With respect to education, media is the symbol systems that teachers and students use to represent knowledge, while technologies are the tools that allow them to share their knowledge representations with others.

One of the major reasons for the widespread attention focused on media and technology in education today is the enormous financial investment being made in media and technology in education around the world.

Media and technology have many other advantages in terms of repeatability, transportability, and increased equity of access. In addition, although the research evidence is sparse, the cost-effectiveness, cost-benefit, and return-on-investment of media and technology may be of great benefit under certain conditions, especially in developing countries. The paper presented the important distinctions between media and technology with the former defined as a means of symbols system for human communication and finally as a tool for the transmission of media. The paper also describes several major reasons for the widespread attention focused on media and technology in today’s education.

Keywords: Media, Technology, Education, Virtual Learning, Online Education

“Paper Presented at national seminar on “Education for Sustainable Development” organized on March 28 & 29, 2014 by Department of Education, Mysore University, Mysore & SIO Karnataka, Bangalore, Karnataka, India.”

The Use of Social Media in Higher Education for Sustainable Development

Author: Mr. Vijaykumar Meti

Abstract

Social network sites, video-sharing sites, online games, instant messenger and gadgets such as iPods, smartphones and tablets are now fixtures of youth culture. They have so infused the youths and it is hard to believe that less than a decade ago these technologies were barely existed. Colleges and universities are beginning to embrace social media and realizing the potential power and implications for using it as a component of the overall development.

Social networking is one aspect of social media, where individuals are in communities that share ideas, interests, or are looking to meet people with similar ideas and interests. Students’ participation in this virtual networked world suggests a new ways of thinking about the new role of education.

Students use social networking sites such as, Facebook, MySpace, YouTube, Flickr, Twitter and blogs, to explore interests and find information that goes beyond what they have access to at colleges or in their local community. They can also find opportunities to publicize and distribute their work to online audiences and to gain new forms of visibility and reputation. Our values and norms in education, literacy, and public participation are being challenged by a shifting scenario of media and communications in which students are central actors. Not surprisingly, this transformation has serious implications for us in the space of education. Nearly all institutions including business, industry, medicine, science and government have harnessed aspects of these technologies for decades. Increasingly, universities and other higher education institutions have been integrating sustainable development values and practices into their core activities of teaching and research.

Social media also allow freedom and autonomy for students’ and that is less apparent in a classroom setting. Students’ respect one another’s authority online and are often more motivated to learn online, in contrast to classroom learning that is oriented toward set, predefined goals.

Keywords: Social Media, Social Networking, Sustainable Development, Education, Facebook, Twitter, Internet, Online Community, Higher Education

“Paper Presented at national seminar on “Education for Sustainable Development” organized on March 28 & 29, 2014 by Department of Education, Mysore University, Mysore & SIO Karnataka, Bangalore, Karnataka, India.”

Aam Aadmi Election Calling Campaign: Calls from U.S. to Vote for AAP

Aam Aadmi Party (AAP) has started its parliamentary election campaigning as all other political parties in India, but the interesting thing which made me to write up is I got a call today morning to vote for my constituency candidate. I know it’s not that interesting to blog as every political party do so, but the fact is that; the call which I received morning was from so-called United States of America and the person spoke was a volunteer of Aam Aadmi Party Support Group Karnataka election campaign.

The AAP volunteer introduced himself with typical American accent as Syndri and he is basically fraom Mangalore. It shocked me, when he confused to say from where he was calling, he said “I’m presently in UK and U.S. and we have a group and community to promote AAP for this election.” Later he enquired about my constituency i.e., Raichur candidate and asked whether I know him and ask me to support and call my friends to vote for AAP.

I’m still in a dilemma whether the call from so-called U.S. volunteer was really from outside India, if so, than why he undecided to say from which country he was calling…..??? A BIG QUESTION???. On the other side I thought like, is AAP’s so-called U.S. volunteer is calling from India using Skype ID or similar to embrace the voters towards them…..???

New media is playing a considerable new role in Indian democracy. With the changing politics of India, political parties and politicians have found a new ways of reaching out to a younger and aspiration population are also changing. At present, political parties are increasingly embracing New Media tools such as social media networking, blogs, web contents and even the telephone/calling campaign to encourage the people.

For more information on how politicians use new media/social media visit here or check my earlier blog: Political Communication in Digital Age

It is really a long leap from the times when politicians were relied mainly on posters, cardboard, cutouts, graffiti, banners and personal canvassing to win over voters. However, all of these are still in trend but increasingly, in the urban India, political parties are becoming tech savvy by understanding this is the only way to reach out the eloquent youths.

Social media has credited with helping the new Aam Aadmi Party and its candidate, Arvind Kejriwal, won a surprise victory in Delhi against the Congress and BJP. Among the major political parties in India, the Bharatiya Janata Party, (BJP) has the biggest charisma in social media. The BJP started using the social media even before the 2009 general election, which it lost. But in recent years, the party has dig deeper, several senior leaders such as Sushma Swaraj, Rajnath Singh, Arun Jaitley, Narendra Modi and many are on Twitter. Narendra Modi as the BJP’s prime ministerial candidate for the 2014 general election has his own team for his social media management.

Meanwhile social media can also be subject to significant abuse. Some politicians have been accused of boosting their apparent popularity on social networking sites with legions of followers who don’t exist and of using social media to smear their opponents. Worse, social media have been used to fan violence against religious and ethnic groups.